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Shiseido Announces Changes in China Business

New management team for the region as company looks to build sustainable growth in region.

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By: Christine Esposito

Editor-in-Chief

Shiseido Company, Limited has announced plans to reinforce its regional headquarters system that oversees the business in China as of January 1, 2019. Under the new system, Shiseido will reinforce the brand business structure in the China region and its supporting corporate functional structure in order to enhance brand appeal to Chinese consumers and strengthen market execution. The plans entails establishing a management function of the prestige brands business in the China region and the C...

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